WHY "FESTIVAL CITY USA"?
Cedar City adopted the nickname "The Festival City" in the late 1980s, chiefly as a tagline to underscore the stature of the Utah Shakespearean Festival, but also to incorporate the Utah Summer Games, the state's largest sports festival, as well as other festivals.
In 2004, Cedar City became known as "Festival City USA," due to its current offering of some 17 festivals year-round.